Just like Instagram Stories, there are no other competing posts when someone is viewing your Fleet. In contrast, Fleets are a full-screen experience. ImmersiveĪ glance at the average Twitter feed contains about three to six tweets on the screen at one time. ![]() However, Fleets will appear above the home timeline for a full 24 hours. People scroll through their Twitter feed like eating a bag of popcorn at the movies (remember when we went to the movies?) It’s a fast, nonchalant act. Here are at least a few of the reasons why you should care. Fleets is an opportunity to be at the forefront of this new opportunity. With 500 million people using Instagram Stories every day, ephemeral full-screen content has proven itself as one of the most popular forms of media consumption. ![]() ![]() Platforms love prioritizing their new features, getting high-profile users to use them, and putting them in front of as many eyes as possible. Every time a new platform launches or a platform launches a new feature, it presents an opportunity to capture attention, which has become an increasingly scarce resource.
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